The FA's official site revealed that president Samir Zaher had a fruitful meeting with officials from the English company, which the association hired as a marketing consultant.

The FA's Match Broadcasting Committee member Mohamed Moselhi indicated that the league games could be sold for at least EGP 140million.

"The company made an amazing offer, guaranteeing at least a EGP 140million revenue. They will also cost us nothing if they failed to reach that target," Moselhi, who is Ittihad chairman, told FilGoal.com.

IMG is a leading company in this field as it deals with high-profile figures such as FIFA, the English FA and other top clubs including Real Madrid.